Business & Strategy
Customer Experience (CX)
How to understand the customer journey, measure the experience and improve it across every point of contact.
AreaBusiness & Strategy
StatusEnrolling now
FormatOnline
DurationTo be confirmed
CredentialCertificate of Completion
TuitionRequest information
What you will learn
- Map the journey of a real customer
- Measure experience with NPS, CSAT and customer effort
- Find the moments that most affect loyalty
- Design and test improvements to the experience
Course outline
- What customer experience is
- Customer journey mapping
- Measuring the experience
- Voice of the customer
- Designing improvements
- Final project: a CX plan for a real business
Who it is for
Professionals in sales, marketing, customer service, real estate and services.
How the course works
The course is online. Classes, readings and activities are on the Aleph University academic portal, and you can contact academic and technical support at any time while you study.
About this credential. Students who complete a course receive a Certificate of Completion issued by Aleph University. Certificates of Completion do not represent academic credit, licensure, or automatic recognition toward a degree program.